The FIFA world cup will emit 2.75 million tons of co2 this year
My intention through this post is to create awareness to make the event sustainable as much as possible and not to demote the sport because I know what it feels like to watch existing moments of a global sport. The sport is commercialized over its vision and capabilities by the corporate world. The amount of money and energy that goes into making the commercially valuable things, if companies put in the 1/4th of the same amount to create social and sustainable awareness/contribute to such campaigns, it will make a huge difference to the masses who do not have access to the basic survival facilities such as pure water, education, food, etc. After all what are the companies running after “profits and money”. now is the time to include new type of thinking for social and sustainable development in basic ethics and culture of a company and not just economical growth.
If you thought that those pesky vuvuzela were the worst thing about the 2010 World Cup, wait until you hear about the carbon emissions estimated to be released during the planet’s biggest sporting event. According to a study conducted by the Norwegian embassy and South African government on the eve of the games, this year’s World Cup will emit 2,753,251 tons of CO2 into the atmosphere, which is roughly equivalent to the amount released by one million cars over the course of a year–and six times worse than those emitted during the last World Cup.
More details click here
Well this includes the direct co2 emission of the world cup, what about the indirect emission that it started emitting in form of promoting consumerism through media and other sources. Promos of soft drink, sports product, etc. featuring soccer players. It feels like the world media is attacked by soccer news and promos. The news that make less of a TRP is given less time or no time on news channels and small coverage in newspaper. Looks like the world no longer cares about the important things that matter, it’s running after passion, excitement and money, and what about human survival?
No doubt that FIFA is involved in social and sustainable development, here are the few campaigns of present and past. Click here to read up more.
FIFA Campaigns for social and sustainable development
Current FIFA Campaigns:
1) 20 Centres for 2010 (FIFA)
1) FIFA Fair Play: “My Game is Fair Play” (FIFA)
2) “Say No to Racism” (FIFA)
Previous FIFA Campaigns:
1) “Let’s Play, Let’s Build” (FIFA-SOS)
2) “Goals for Girls!” (with UNICEF for FWWC China 2007) (FIFA-UNICEF)
3) “6 Villages for 2006″ (FIFA-SOS)
4) “Unite for Children, Unite for Peace” (FIFA-UNICEF)
5) “Los chicos siempre ganan” (FIFA-UNICEF)
6) “Go Girls!” (FIFA-UNICEF)
7) “Red Card to Child Labour” (FIFA-ILO)
8, “Say Yes for Children” (FIFA-UNICEF)
9) “Smoke-free Soccer” (FIFA-WHO)
10) “Kick Polio out of Africa” (FIFA-WHO)
